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Communication theories : Origins, methods, and uses in the mass media. / Werner Severin J.

By: Severin, Werner JContributor(s): Tankard, James WMaterial type: TextTextPublisher: Harlow : Pearson, 2014Edition: 5th edDescription: xv,411p.; 24cmISBN: 9781292042855Subject(s): Mass media | CommunicationDDC classification: 302.23 LOC classification: P90.S4414
Contents:
Contents: The changing media landscape: Introduction to mass communication theory -- Scientific method and models of mass communication: Scientific method -- Models in mass communication research -- Perception and language issues in the mass media: The role of perception in communication -- Problems in encoding -- Analysis of propaganda: First theories of decoding and effects -- The social-psychological approach: Cognitive consistency and mass communication -- Theories of persuasion -- Groups and communication -- Mass media and interpersonal communication -- Mass media effects and uses: Agenda setting -- The knowledge-gap hypothesis -- Effects of mass communication -- Uses of the mass media -- Media channels: Mass media in modern society -- Media chains and conglomerates -- Theories of cyber communication -- Bringing it all together: The overall picture.
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Books Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY
Reference 		WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY
P90.S4414 (Browse shelf) Available 7968/395/15

Includes bibliographical references and index.

Contents: The changing media landscape: Introduction to mass communication theory -- Scientific method and models of mass communication: Scientific method -- Models in mass communication research -- Perception and language issues in the mass media: The role of perception in communication -- Problems in encoding -- Analysis of propaganda: First theories of decoding and effects -- The social-psychological approach: Cognitive consistency and mass communication -- Theories of persuasion -- Groups and communication -- Mass media and interpersonal communication -- Mass media effects and uses: Agenda setting -- The knowledge-gap hypothesis -- Effects of mass communication -- Uses of the mass media -- Media channels: Mass media in modern society -- Media chains and conglomerates -- Theories of cyber communication -- Bringing it all together: The overall picture.

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