Severin, Werner J.
Communication theories : Origins, methods, and uses in the mass media. / Werner Severin J. - 5th ed. - Harlow : Pearson, 2014. - xv,411p.; 24cm.
Includes bibliographical references and index.
Contents: The changing media landscape: Introduction to mass communication theory -- Scientific method and models of mass communication: Scientific method -- Models in mass communication research -- Perception and language issues in the mass media: The role of perception in communication -- Problems in encoding -- Analysis of propaganda: First theories of decoding and effects -- The social-psychological approach: Cognitive consistency and mass communication -- Theories of persuasion -- Groups and communication -- Mass media and interpersonal communication -- Mass media effects and uses: Agenda setting -- The knowledge-gap hypothesis -- Effects of mass communication -- Uses of the mass media -- Media channels: Mass media in modern society -- Media chains and conglomerates -- Theories of cyber communication -- Bringing it all together: The overall picture.
9781292042855
00021454
Mass media.
Communication.
P90.S4414
302.23
Communication theories : Origins, methods, and uses in the mass media. / Werner Severin J. - 5th ed. - Harlow : Pearson, 2014. - xv,411p.; 24cm.
Includes bibliographical references and index.
Contents: The changing media landscape: Introduction to mass communication theory -- Scientific method and models of mass communication: Scientific method -- Models in mass communication research -- Perception and language issues in the mass media: The role of perception in communication -- Problems in encoding -- Analysis of propaganda: First theories of decoding and effects -- The social-psychological approach: Cognitive consistency and mass communication -- Theories of persuasion -- Groups and communication -- Mass media and interpersonal communication -- Mass media effects and uses: Agenda setting -- The knowledge-gap hypothesis -- Effects of mass communication -- Uses of the mass media -- Media channels: Mass media in modern society -- Media chains and conglomerates -- Theories of cyber communication -- Bringing it all together: The overall picture.
9781292042855
00021454
Mass media.
Communication.
P90.S4414
302.23