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Hearing the voice of the market : competitive advantage through creative use of market information / Vincent P. Barabba and Gerald Zaltman.

By: Barabba, Vincent P, 1934-Contributor(s): Zaltman, GeraldMaterial type: Text

TextPublisher: Boston, Mass. : Harvard Business School Press, c1991Description: xiv, 294 p. : ill. ; 24 cmISBN: 0875842410 (hard : acid free paper) :Subject(s): Decision making | Industrial management | Marketing research | CompetitionDDC classification: 658.8/02 LOC classification: HD30.23.B358

Contents:

Contents: The problem of market information and decision making -- Doing useful research -- Competent curiosity and playfulness -- The Reality of knowledge use --Glossary -- Appendix.

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Item type	Current location	Home library	Call number	Status	Date due	Barcode
Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY	HD30.23 .B358 (Browse shelf)	Available		1247/11

Includes bibliographical references and index.

Contents: The problem of market information and decision making -- Doing useful research -- Competent curiosity and playfulness -- The Reality of knowledge use --Glossary -- Appendix.

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Wisconsin International University College Main Library

Hearing the voice of the market : competitive advantage through creative use of market information / Vincent P. Barabba and Gerald Zaltman.

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