Barabba, Vincent P., 1934-
Hearing the voice of the market : competitive advantage through creative use of market information / Vincent P. Barabba and Gerald Zaltman. - Boston, Mass. : Harvard Business School Press, c1991. - xiv, 294 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Contents: The problem of market information and decision making -- Doing useful research -- Competent curiosity and playfulness -- The Reality of knowledge use --Glossary -- Appendix.
0875842410 (hard : acid free paper) : $29.95
90044491
Decision making.
Industrial management.
Marketing research.
Competition.
HD30.23.B358
658.8/02
Hearing the voice of the market : competitive advantage through creative use of market information / Vincent P. Barabba and Gerald Zaltman. - Boston, Mass. : Harvard Business School Press, c1991. - xiv, 294 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Contents: The problem of market information and decision making -- Doing useful research -- Competent curiosity and playfulness -- The Reality of knowledge use --Glossary -- Appendix.
0875842410 (hard : acid free paper) : $29.95
90044491
Decision making.
Industrial management.
Marketing research.
Competition.
HD30.23.B358
658.8/02