New Products Management. / Merle Crawdford
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TextPublisher: Boston: McGraw Hill, 2008Edition: 9th edDescription: xviii,558p.: il.; 25cmISBN: 9780073529882LOC classification: HF5415.I53.C72| Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.I53.C72 (Browse shelf) | 1 | Available | 7617/44/14 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.I53.C721 (Browse shelf) | 2 | Available | 7618/45/14 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.I53.C722 (Browse shelf) | 3 | Available | 7619/46/14 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.I53.C723 (Browse shelf) | 4 | Available | 7620/47/14 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.I53.C724 (Browse shelf) | 5 | Available | 7621/48/14 |
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| HF5415.D7532 Marketing management and strategy. / | HF5415.E92 Marketing. / | HF5415.I53.C72 New Products Management. / | HF5415.I53.C721 New Products Management. / | HF5415.I53.C722 New Products Management. / | HF5415.I53.C723 New Products Management. / | HF5415.I53.C724 New Products Management. / |
Includes index, bibliography and appendix.
Contents: Overview and opportunity identification/selection: The new products process -- Opportunity identification and selection: Strategic planning for new products -- Concepts generation: Preparation and alternatives -- Problem-based ideation: Finding and solving customers' preoblems -- Analytical attribute approaches: Introduction and perceptual mapping -- Analytical attribute approaches: Trade-off analysis and qualitative techniques -- Concepts/project evaluation: The concepts evaluation system -- Concept testing -- The full sreen -- Sales forecasting and financial analysis -- Product protocol -- Development: Design -- Development team management -- Product use testing -- Lunch: Strategic launch planning -- Implementation of the strategic plan -- Market testing -- Launch management -- Public policy issues.
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