New Products Management. / (Record no. 3147)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01335nam a22001817a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140716b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780073529882 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.I53.C72 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Crawdford, Merle. |
| 245 ## - TITLE STATEMENT | |
| Title | New Products Management. / |
| Statement of responsibility, etc. | Merle Crawdford |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston: |
| Name of publisher, distributor, etc. | McGraw Hill, |
| Date of publication, distribution, etc. | 2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii,558p.: |
| Other physical details | il.; |
| Dimensions | 25cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index, bibliography and appendix. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: Overview and opportunity identification/selection: The new products process -- Opportunity identification and selection: Strategic planning for new products -- Concepts generation: Preparation and alternatives -- Problem-based ideation: Finding and solving customers' preoblems -- Analytical attribute approaches: Introduction and perceptual mapping -- Analytical attribute approaches: Trade-off analysis and qualitative techniques -- Concepts/project evaluation: The concepts evaluation system -- Concept testing -- The full sreen -- Sales forecasting and financial analysis -- Product protocol -- Development: Design -- Development team management -- Product use testing -- Lunch: Strategic launch planning -- Implementation of the strategic plan -- Market testing -- Launch management -- Public policy issues. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bennedetto, Anthony Di |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | Reference | 16/07/2014 | HF5415.I53.C72 | 7617/44/14 | 16/07/2014 | 1 | 16/07/2014 | Books | ||||||
| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | Reference | 16/07/2014 | HF5415.I53.C721 | 7618/45/14 | 16/07/2014 | 2 | 16/07/2014 | Books | ||||||
| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | Reference | 16/07/2014 | HF5415.I53.C722 | 7619/46/14 | 16/07/2014 | 3 | 16/07/2014 | Books | ||||||
| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | Reference | 16/07/2014 | HF5415.I53.C723 | 7620/47/14 | 16/07/2014 | 4 | 16/07/2014 | Books | ||||||
| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | Reference | 16/07/2014 | HF5415.I53.C724 | 7621/48/14 | 16/07/2014 | 5 | 16/07/2014 | Books |