The practice of public relations. / Fraser P.Seitel.
Material type:
TextPublisher: Upper Saddle River: Pearson; 2007Edition: 10th.edDescription: xxix,442p.; ills.: 26cmISBN: 0132038625Subject(s): Public RelationsLOC classification: HM1221.S45| Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HM 1221.S45 (Browse shelf) | 1 | Available | 7217/241/13 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HM 1221.S451 (Browse shelf) | 2 | Available | 7218/242/13 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HM 1221.S452 (Browse shelf) | 3 | Available | 7219/243/13 |
Includes index.
Contents: Evolution:What is public relations, anyway? -- The Growth of public relations -- Preparation/process: Communication -- Public opinion -- Management -- Ethics -- The Law -- Research -- The Publics: Print media relations -- Electronic media relations -- Employee relations -- Multicultural community relations -- Government relations -- Consumer relations -- International relations -- Execution: Public relations writing -- Integrated marketing communications -- Public relations and the internet -- Crisis management.
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