The practice of public relations. / (Record no. 2980)
[ view plain ]
000 -LEADER | |
---|---|
fixed length control field | 01019nam a22001817a 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 140610b xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0132038625 |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HM1221.S45 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Seitel,Fraser P. |
245 ## - TITLE STATEMENT | |
Title | The practice of public relations. / |
Statement of responsibility, etc. | Fraser P.Seitel. |
250 ## - EDITION STATEMENT | |
Edition statement | 10th.ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Upper Saddle River: |
Name of publisher, distributor, etc. | Pearson; |
Date of publication, distribution, etc. | 2007. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxix,442p.; |
Other physical details | ills.: |
Dimensions | 26cm. |
500 ## - GENERAL NOTE | |
General note | Includes index. |
505 ## - FORMATTED CONTENTS NOTE | |
Formatted contents note | Contents: Evolution:What is public relations, anyway? -- The Growth of public relations -- Preparation/process: Communication -- Public opinion -- Management -- Ethics -- The Law -- Research -- The Publics: Print media relations -- Electronic media relations -- Employee relations -- Multicultural community relations -- Government relations -- Consumer relations -- International relations -- Execution: Public relations writing -- Integrated marketing communications -- Public relations and the internet -- Crisis management. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Public Relations. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | Reference | 10/06/2014 | 2 | HM 1221.S45 | 7217/241/13 | 06/08/2014 | 06/08/2014 | 1 | 10/06/2014 | Books | |||||
WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | Reference | 10/06/2014 | HM 1221.S451 | 7218/242/13 | 10/06/2014 | 2 | 10/06/2014 | Books | |||||||
WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | Reference | 10/06/2014 | HM 1221.S452 | 7219/243/13 | 10/06/2014 | 3 | 10/06/2014 | Books |