Relationship marketing: exploring relational strategiesmarketing. / John, Egan.
Material type:
TextPublisher: Harlow; Prentice Hall, 2004Edition: 2nd edDescription: xxiii,268p.: ills.; 24cmISBN: 9780273686231Subject(s): Relationship marketingLOC classification: HF5415.55.E34
Contents:
Contents: Relationships in marketing : Relationships -- Relationship economics -- Strategy continuum -- Relationship drivers -- The core firm and Its relationships: Customer partnerships -- Internal partnerships -- Supplier partnerships -- External partnerships -- Managing and controlling the relationship: Relationship in technology -- Relationship management -- Back to the future.
| Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.55.E34 (Browse shelf) | 1 | Available | 7274/299/13 |
Includes index.
Contents: Relationships in marketing : Relationships -- Relationship economics -- Strategy continuum -- Relationship drivers -- The core firm and Its relationships: Customer partnerships -- Internal partnerships -- Supplier partnerships -- External partnerships -- Managing and controlling the relationship: Relationship in technology -- Relationship management -- Back to the future.
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