Egan,John.
Relationship marketing: exploring relational strategiesmarketing. / John, Egan. - 2nd ed. - Harlow; Prentice Hall, 2004. - xxiii,268p.: ills.; 24cm.
Includes index.
Contents: Relationships in marketing : Relationships -- Relationship economics -- Strategy continuum -- Relationship drivers -- The core firm and Its relationships: Customer partnerships -- Internal partnerships -- Supplier partnerships -- External partnerships -- Managing and controlling the relationship: Relationship in technology -- Relationship management -- Back to the future.
9780273686231
Relationship marketing.
HF5415.55.E34
Relationship marketing: exploring relational strategiesmarketing. / John, Egan. - 2nd ed. - Harlow; Prentice Hall, 2004. - xxiii,268p.: ills.; 24cm.
Includes index.
Contents: Relationships in marketing : Relationships -- Relationship economics -- Strategy continuum -- Relationship drivers -- The core firm and Its relationships: Customer partnerships -- Internal partnerships -- Supplier partnerships -- External partnerships -- Managing and controlling the relationship: Relationship in technology -- Relationship management -- Back to the future.
9780273686231
Relationship marketing.
HF5415.55.E34