Marketing for hospitality and tourism. / Philip Kotler.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|
![]() |
WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | TX911.3.M3K682 (Browse shelf) | 1 | Available | 7132/157/13 | |
![]() |
WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | TX911.3.M3K681 (Browse shelf) | 2 | Available | 7133/158/13 | |
![]() |
WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | TX911.3.M3K68 (Browse shelf) | 3 | Available | 7134/159/13 |
Browsing WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY shelves, Shelving location: Reference Close shelf browser
No cover image available | ||||||||
TS155.N221 Understanding operations management in a week. / | TX905.D538 Dictionary of leisure, travel and tourism. / | TX911.3.F75A22 Front office: procedures, social skills, yield and management. / | TX911.3.M3K68 Marketing for hospitality and tourism. / | TX911.3.M3K681 Marketing for hospitality and tourism. / | TX911.3.M3K682 Marketing for hospitality and tourism. / | TX911.3.P4 N53 Introduction to hospitality management. / |
Include index.
Contents: Understanding the hospitality and tourism marketing process:introduction: marketing for hospitality and tourism -- service characteristics of hospitality and tourism marketing -- The role of marketing in strategic planning -- Developing hospitality and tourism marketing opportunities and strategies: The marketing environment -- Marketing information systems and marketing research -- Consumer markets and consumer buying behavior -- Organizational buyer behavior of group market -- Market segmentation, targeting and positioning -- Developing the hospitality and tourism marketing mix: Designing and managing products -- Internal marketing -- Pricing products: pricing considerations, approaches and strategy -- Distribution channels -- Promoting products: communication and promotion policy and advertising -- Promoting products: public relations and sales promotion -- Professional sales -- Direct and online marketing: building customer relationships -- Managing hospitality and tourism marketing: Destination marketing -- Next year's marketing plan.
There are no comments on this title.