Marketing for hospitality and tourism. / (Record no. 2932)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01608nam a22002057a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140602b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780132453134 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | TX911.3.M3K68 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing for hospitality and tourism. / |
| Statement of responsibility, etc. | Philip Kotler. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston: |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii, 683.: |
| Other physical details | ill.; |
| Dimensions | 27cm. |
| 500 ## - GENERAL NOTE | |
| General note | Include index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: Understanding the hospitality and tourism marketing process:introduction: marketing for hospitality and tourism -- service characteristics of hospitality and tourism marketing -- The role of marketing in strategic planning -- Developing hospitality and tourism marketing opportunities and strategies: The marketing environment -- Marketing information systems and marketing research -- Consumer markets and consumer buying behavior -- Organizational buyer behavior of group market -- Market segmentation, targeting and positioning -- Developing the hospitality and tourism marketing mix: Designing and managing products -- Internal marketing -- Pricing products: pricing considerations, approaches and strategy -- Distribution channels -- Promoting products: communication and promotion policy and advertising -- Promoting products: public relations and sales promotion -- Professional sales -- Direct and online marketing: building customer relationships -- Managing hospitality and tourism marketing: Destination marketing -- Next year's marketing plan. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bowen, John T. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Makens, James C. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | Reference | 02/06/2014 | TX911.3.M3K682 | 7132/157/13 | 02/06/2014 | 1 | 02/06/2014 | Books | ||||||
| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | Reference | 02/06/2014 | TX911.3.M3K681 | 7133/158/13 | 02/06/2014 | 2 | 02/06/2014 | Books | ||||||
| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | Reference | 02/06/2014 | TX911.3.M3K68 | 7134/159/13 | 02/06/2014 | 3 | 02/06/2014 | Books |