Marketing for hospitality and tourism. / Philip Kotler.
Material type: TextPublisher: Boston: Pearson, 2010Edition: 5th edDescription: xxiii, 683.: ill.; 27cmISBN: 9780132453134Subject(s): MarketingLOC classification: TX911.3.M3K68Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode |
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Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | TX911.3.M3K682 (Browse shelf) | 1 | Available | 7132/157/13 | |
Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | TX911.3.M3K681 (Browse shelf) | 2 | Available | 7133/158/13 | |
Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | TX911.3.M3K68 (Browse shelf) | 3 | Available | 7134/159/13 |
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TX911.3.F75A22 Front office: procedures, social skills, yield and management. / | TX911.3.M3K68 Marketing for hospitality and tourism. / | TX911.3.M3K681 Marketing for hospitality and tourism. / | TX911.3.M3K682 Marketing for hospitality and tourism. / | TX911.3.P4 N53 Introduction to hospitality management. / | TX911.3.P4 N53 Human resource management for the hospitality and tourism industries / | TX911.3.P4 N531 Human resource management for the hospitality and tourism industries / |
Include index.
Contents: Understanding the hospitality and tourism marketing process:introduction: marketing for hospitality and tourism -- service characteristics of hospitality and tourism marketing -- The role of marketing in strategic planning -- Developing hospitality and tourism marketing opportunities and strategies: The marketing environment -- Marketing information systems and marketing research -- Consumer markets and consumer buying behavior -- Organizational buyer behavior of group market -- Market segmentation, targeting and positioning -- Developing the hospitality and tourism marketing mix: Designing and managing products -- Internal marketing -- Pricing products: pricing considerations, approaches and strategy -- Distribution channels -- Promoting products: communication and promotion policy and advertising -- Promoting products: public relations and sales promotion -- Professional sales -- Direct and online marketing: building customer relationships -- Managing hospitality and tourism marketing: Destination marketing -- Next year's marketing plan.
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