Business research methods. / Alan Bryman and Emma Bell.
Material type:
TextPublisher: Cambridge : New York, NY : Oxford University Press, 2011Edition: 3rd edDescription: xxxvii, 765 p. : col. ill. ; 27 cmISBN: 9780199583409 (pbk.)Subject(s): Business -- Research -- MethodologyLOC classification: HD30.4.B79(3e) | | Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode |
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Books
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HD30.4.B79(3e) (Browse shelf) | 1 | Available | 6574/12 | |
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Books
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HD30.4.B791(3e) (Browse shelf) | 2 | Available | 6575/12 |
Includes bibliographical references and indexes.
Contents: Business research strategies: research designs -- Planning a research project and formulating research questions -- Getting started: reviewing the literature -- Ethics in business research -- The Nature of quantitative research: sampling -- Structured interviewing -- Self-completion questionnaires -- Asking questions -- Structured observation -- Content analysis -- Secondary analysis and official statistics -- Quantitative data analysis -- Using SPSS for windows -- The Nature of qualitative research: Ethnography and participant observation -- Interviewing in qualitative research -- Focus groups -- Language in qualitative research -- Documents as sources of data -- Qualitative data analysis -- Computer-assisted qualitative data analysis: using NVivo -- Breaking down the quantitative/qualitative divide: Mixed methods research: combining quantitative and qualitative research -- E-research: internet research methods -- Writing up business research.
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