Bryman, Alan.
Business research methods. / Alan Bryman and Emma Bell. - 3rd ed. - Cambridge : New York, NY : Oxford University Press, 2011. - xxxvii, 765 p. : col. ill. ; 27 cm.
Includes bibliographical references and indexes.
Contents: Business research strategies: research designs -- Planning a research project and formulating research questions -- Getting started: reviewing the literature -- Ethics in business research -- The Nature of quantitative research: sampling -- Structured interviewing -- Self-completion questionnaires -- Asking questions -- Structured observation -- Content analysis -- Secondary analysis and official statistics -- Quantitative data analysis -- Using SPSS for windows -- The Nature of qualitative research: Ethnography and participant observation -- Interviewing in qualitative research -- Focus groups -- Language in qualitative research -- Documents as sources of data -- Qualitative data analysis -- Computer-assisted qualitative data analysis: using NVivo -- Breaking down the quantitative/qualitative divide: Mixed methods research: combining quantitative and qualitative research -- E-research: internet research methods -- Writing up business research.
9780199583409 (pbk.)
Business--Research--Methodology.
HD30.4.B79(3e) /
Business research methods. / Alan Bryman and Emma Bell. - 3rd ed. - Cambridge : New York, NY : Oxford University Press, 2011. - xxxvii, 765 p. : col. ill. ; 27 cm.
Includes bibliographical references and indexes.
Contents: Business research strategies: research designs -- Planning a research project and formulating research questions -- Getting started: reviewing the literature -- Ethics in business research -- The Nature of quantitative research: sampling -- Structured interviewing -- Self-completion questionnaires -- Asking questions -- Structured observation -- Content analysis -- Secondary analysis and official statistics -- Quantitative data analysis -- Using SPSS for windows -- The Nature of qualitative research: Ethnography and participant observation -- Interviewing in qualitative research -- Focus groups -- Language in qualitative research -- Documents as sources of data -- Qualitative data analysis -- Computer-assisted qualitative data analysis: using NVivo -- Breaking down the quantitative/qualitative divide: Mixed methods research: combining quantitative and qualitative research -- E-research: internet research methods -- Writing up business research.
9780199583409 (pbk.)
Business--Research--Methodology.
HD30.4.B79(3e) /