African marketing practices: cases from Ghana. / Robert Hinson
Material type:
TextPublisher: Accra: Sedco, c2006Description: x, 164 p.: 22cmISBN: 139789964723842Subject(s): MarketingLOC classification: HF5415.12.G4 H59
Contents:
Contents: Marketing in Ghana: reflections on the way forward -- Marketing social change in Ghana -- Service delivery in Ghana's banking sector -- Determinants of service quality in Ghana's insurance sector -- Perspectives on Ghanaian advertisers and Ad agencies -- Internal marketing and service quality perceptions -- Service in a hard environment: the case of Ghacem in Ghana -- Service strategies for caterpillar in Ghana.
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.12.G4 H59 (Browse shelf) | 1 | Available | 6278/12 | |
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Books
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.12.G4 H591 (Browse shelf) | 2 | Available | 6279/12 | |
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Books
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.12.G4 H592 (Browse shelf) | 3 | Available | 6280/12 |
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| HF5415 .O974 The Oxford textbook of marketing. / | HF5415.P931 Marketing / | HF5415.P932 Marketing / | HF5415.12.G4 H59 African marketing practices: cases from Ghana. / | HF5415.12.G4 H591 African marketing practices: cases from Ghana. / | HF5415.12.G4 H592 African marketing practices: cases from Ghana. / | HF5415.122.H58 Marketing of services: a managerial perspective. / |
Contents: Marketing in Ghana: reflections on the way forward -- Marketing social change in Ghana -- Service delivery in Ghana's banking sector -- Determinants of service quality in Ghana's insurance sector -- Perspectives on Ghanaian advertisers and Ad agencies -- Internal marketing and service quality perceptions -- Service in a hard environment: the case of Ghacem in Ghana -- Service strategies for caterpillar in Ghana.
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