African marketing practices: cases from Ghana. / (Record no. 2392)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00847nam a22001577a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 121008t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 139789964723842 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.12.G4 H59 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hinson, Robert |
| 245 ## - TITLE STATEMENT | |
| Title | African marketing practices: cases from Ghana. / |
| Statement of responsibility, etc. | Robert Hinson |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Accra: |
| Name of publisher, distributor, etc. | Sedco, |
| Date of publication, distribution, etc. | c2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 164 p.: |
| Dimensions | 22cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: Marketing in Ghana: reflections on the way forward -- Marketing social change in Ghana -- Service delivery in Ghana's banking sector -- Determinants of service quality in Ghana's insurance sector -- Perspectives on Ghanaian advertisers and Ad agencies -- Internal marketing and service quality perceptions -- Service in a hard environment: the case of Ghacem in Ghana -- Service strategies for caterpillar in Ghana. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term following geographic name entry element | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | Reference | 10/08/2012 | HF5415.12.G4 H59 | 6278/12 | 10/08/2012 | 1 | 10/08/2012 | Books | ||||||
| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | Reference | 10/08/2012 | HF5415.12.G4 H591 | 6279/12 | 10/08/2012 | 2 | 10/08/2012 | Books | ||||||
| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | Reference | 10/08/2012 | HF5415.12.G4 H592 | 6280/12 | 10/08/2012 | 3 | 10/08/2012 | Books |