Application in basic marketing: clipping from the popular business press. / William D. Perreault Jr. and E. Jerome McCarthy
Material type:
TextPublisher: Boston: McGraw Hill, c2001Description: ix, 97 p.: ill.; 25cmISBN: 0075610310Subject(s): MarketingLOC classification: HF5415.13.P41
Contents:
Contents: Marketing's role in the global economy and in the firm -- Finding target market opportunities -- Evaluating opportunities in the changing marketing environment -- Buyer behavior -- Getting information for marketing decisions -- Product -- Place -- Promotion -- Price -- Marketing strategies: planning, implementation and control -- Ethical marketing in a consumer oriented world: appraisal and challenges.
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.13.P41 (Browse shelf) | Available | 4902/12 |
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| HF5415.13.P388 A preface to marketing management. / | HF5415.13.P3881 A preface to marketing management. / | HF5415.13.P3882 A preface to marketing management. / | HF5415.13.P41 Application in basic marketing: clipping from the popular business press. / | HF5415.13.P68 Marketing products and services / | HF5415.13.W5476 . Marketing management. / | HF5415.13.W54761 . Marketing management. / |
Contents: Marketing's role in the global economy and in the firm -- Finding target market opportunities -- Evaluating opportunities in the changing marketing environment -- Buyer behavior -- Getting information for marketing decisions -- Product -- Place -- Promotion -- Price -- Marketing strategies: planning, implementation and control -- Ethical marketing in a consumer oriented world: appraisal and challenges.
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