Application in basic marketing: clipping from the popular business press. / (Record no. 2311)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00953nam a22001697a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120910t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0075610310 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13.P41 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Perreault, William D. Jr. |
| 245 ## - TITLE STATEMENT | |
| Title | Application in basic marketing: clipping from the popular business press. / |
| Statement of responsibility, etc. | William D. Perreault Jr. and E. Jerome McCarthy |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston: |
| Name of publisher, distributor, etc. | McGraw Hill, |
| Date of publication, distribution, etc. | c2001. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix, 97 p.: |
| Other physical details | ill.; |
| Dimensions | 25cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: Marketing's role in the global economy and in the firm -- Finding target market opportunities -- Evaluating opportunities in the changing marketing environment -- Buyer behavior -- Getting information for marketing decisions -- Product -- Place -- Promotion -- Price -- Marketing strategies: planning, implementation and control -- Ethical marketing in a consumer oriented world: appraisal and challenges. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term following geographic name entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McCarthy, E. Jerome |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 09/10/2012 | HF5415.13.P41 | 4902/12 | 09/10/2012 | 09/10/2012 | Books |