The world wide: a mass communication perspective. / Barbara K Kaye
Material type:
TextPublisher: Boston: McGraw - Hill, 2001Description: xviii, 424 p.: ill.; 24cmISBN: 0767424247LOC classification: TK5105.888.K393
Contents:
Contents: Introduction to the internet and the world wide web -- Searching the web -- Internet radio -- Television entertainment -- News and sports on the web -- Marketing and public relations -- Advertising -- Web site design, production and aesthetics -- Social implications -- Theoretical consideration -- Ethics and legal issues -- Career opportunities and future directions.
| Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | TK5105.888.K393 (Browse shelf) | 1 | Available | 5588/12 |
Includes index.
Contents: Introduction to the internet and the world wide web -- Searching the web -- Internet radio -- Television entertainment -- News and sports on the web -- Marketing and public relations -- Advertising -- Web site design, production and aesthetics -- Social implications -- Theoretical consideration -- Ethics and legal issues -- Career opportunities and future directions.
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