The world wide: a mass communication perspective. / (Record no. 2167)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00861nam a22001697a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120827t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0767424247 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | TK5105.888.K393 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kaye, Barbara K. |
| 245 ## - TITLE STATEMENT | |
| Title | The world wide: a mass communication perspective. / |
| Statement of responsibility, etc. | Barbara K Kaye |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston: |
| Name of publisher, distributor, etc. | McGraw - Hill, |
| Date of publication, distribution, etc. | 2001. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 424 p.: |
| Other physical details | ill.; |
| Dimensions | 24cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: Introduction to the internet and the world wide web -- Searching the web -- Internet radio -- Television entertainment -- News and sports on the web -- Marketing and public relations -- Advertising -- Web site design, production and aesthetics -- Social implications -- Theoretical consideration -- Ethics and legal issues -- Career opportunities and future directions. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Medoff, Norman J. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 27/08/2012 | TK5105.888.K393 | 5588/12 | 27/08/2012 | 1 | 27/08/2012 | Books |