Effective public relations. / Scott M Cutlip
Material type: TextPublisher: New Jersey: Prentice Hall, 1971Description: xvii, 701 p.: 24cmISBN: 132450275LOC classification: HM263.C78Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode |
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Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HM263.C78 (Browse shelf) | 1 | Available | 4077/12 |
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HM251.Sm54 Social psychology. / | HM251.Sm55 Social psychology. / | HM251.Sm56 Social psychology. / | HM263.C78 Effective public relations. / | HM263.N48 The realities of public relations. / | HM263.R43 Handling the media and the public relations. / | HM263.R431 Handling the media and the public relations. / |
Includes index.
Contents: Contemporary public relations: an introduction -- The Practitioners: staff and status -- How it all began: the forerunners -- From 1900 on: the beginnings -- Ecology: the environment -- Persuasion and public opinion -- The Function's place and purpose -- The Process: fact-finding and feedback: the first step -- The Process: planning and programming: the second step -- The Process: action and communication: the third step -- The process: evaluation: the fourth step -- The Tools of communication -- The Empolyee public -- The Community publics -- Special publics -- The Mass audience -- Working with the media -- The Practice: public relations for business -- The Practice: corporate public and urban affairs: emerging functions -- The Practice: corporate financial relations -- The Practice : trade associations , professional societies and labor unions -- The Practice : welfare agencies, hospitals and churches -- The Practice: governments and citizens -- The Practice : public schools -- The Practice : higher education -- The Practice : the armed forces -- The Practice : public relations around the world -- Toward a profession.
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