Effective public relations. / (Record no. 1455)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01563nam a22001577a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120619t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 132450275 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HM263.C78 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cutlip, Scott M. |
| 245 ## - TITLE STATEMENT | |
| Title | Effective public relations. / |
| Statement of responsibility, etc. | Scott M Cutlip |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Jersey: |
| Name of publisher, distributor, etc. | Prentice Hall, |
| Date of publication, distribution, etc. | 1971. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 701 p.: |
| Dimensions | 24cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: Contemporary public relations: an introduction -- The Practitioners: staff and status -- How it all began: the forerunners -- From 1900 on: the beginnings -- Ecology: the environment -- Persuasion and public opinion -- The Function's place and purpose -- The Process: fact-finding and feedback: the first step -- The Process: planning and programming: the second step -- The Process: action and communication: the third step -- The process: evaluation: the fourth step -- The Tools of communication -- The Empolyee public -- The Community publics -- Special publics -- The Mass audience -- Working with the media -- The Practice: public relations for business -- The Practice: corporate public and urban affairs: emerging functions -- The Practice: corporate financial relations -- The Practice : trade associations , professional societies and labor unions -- The Practice : welfare agencies, hospitals and churches -- The Practice: governments and citizens -- The Practice : public schools -- The Practice : higher education -- The Practice : the armed forces -- The Practice : public relations around the world -- Toward a profession. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
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| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 06/19/2012 | HM263.C78 | 4077/12 | 06/19/2012 | 1 | 06/19/2012 | Books |