Exploring public relations. / [edited by] Ralph Tench and Liz Yeomans.
Material type:
TextPublisher: Harlow, England ; New York : FT Prentice Hall, 2006Description: xxx, 641 p. : ill. ; 26 cmISBN: 0273688898Subject(s): Public relationsDDC classification: 659.2 LOC classification: HM1221.E97
Contents:
Contents:The context of public relations -- Public relations theories and concepts -- Public relations specialisms -- Sectoral considerations.
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HM1221.E973 (Browse shelf) | Available | 3906/12 | ||
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HM1221.E97 (Browse shelf) | 1 | Available | 3904/12 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HM1221.E971 (Browse shelf) | 2 | Available | 3905/12 |
Includes bibliographical references and index.
Contents:The context of public relations -- Public relations theories and concepts -- Public relations specialisms -- Sectoral considerations.
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