Tench, Ralph,
Exploring public relations. / [edited by] Ralph Tench and Liz Yeomans. - Harlow, England ; New York : FT Prentice Hall, 2006. - xxx, 641 p. : ill. ; 26 cm.
Includes bibliographical references and index.
Contents:The context of public relations -- Public relations theories and concepts -- Public relations specialisms -- Sectoral considerations.
0273688898
2006043272
Public relations.
HM1221.E97
659.2
Exploring public relations. / [edited by] Ralph Tench and Liz Yeomans. - Harlow, England ; New York : FT Prentice Hall, 2006. - xxx, 641 p. : ill. ; 26 cm.
Includes bibliographical references and index.
Contents:The context of public relations -- Public relations theories and concepts -- Public relations specialisms -- Sectoral considerations.
0273688898
2006043272
Public relations.
HM1221.E97
659.2