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Retailing. / Patrick Dunne ... [et al.].

Contributor(s): Dunne, Patrick MMaterial type: TextTextPublisher: Cincinnati, Ohio : College Division, South-Western Pub. Co., c1992Description: xxxi, 496 p. : col. ill. ; 27 cmISBN: 0538814438Subject(s): Retail tradeDDC classification: 658.8/7 LOC classification: HF5429.R478
Contents:
Contents: Introduction to retailing: Perspectives on retailing -- Retailing planning and management -- The Retailing environment: Retail customers -- Competition in retailing -- Channel behaviour -- Legal environment -- Location analysis: Retail location -- Managing retail operations: Financial planning -- Merchandise buying and handling -- Merchandise pricing -- Advertising and promotion -- Store design and layout -- Personal selling and other services -- Retail planning, administration and control: Planning and controlling retail operations -- Human resources -- Retail information -- Appendixes.
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HF5429.R478 (Browse shelf) 1 Available 2417/12

Includes bibliographical references and indexes.

Contents: Introduction to retailing: Perspectives on retailing -- Retailing planning and management -- The Retailing environment: Retail customers -- Competition in retailing -- Channel behaviour -- Legal environment -- Location analysis: Retail location -- Managing retail operations: Financial planning -- Merchandise buying and handling -- Merchandise pricing -- Advertising and promotion -- Store design and layout -- Personal selling and other services -- Retail planning, administration and control: Planning and controlling retail operations -- Human resources -- Retail information -- Appendixes.

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