Retailing. /
Patrick Dunne ... [et al.].
- Cincinnati, Ohio : College Division, South-Western Pub. Co., c1992.
- xxxi, 496 p. : col. ill. ; 27 cm.
Includes bibliographical references and indexes.
Contents: Introduction to retailing: Perspectives on retailing -- Retailing planning and management -- The Retailing environment: Retail customers -- Competition in retailing -- Channel behaviour -- Legal environment -- Location analysis: Retail location -- Managing retail operations: Financial planning -- Merchandise buying and handling -- Merchandise pricing -- Advertising and promotion -- Store design and layout -- Personal selling and other services -- Retail planning, administration and control: Planning and controlling retail operations -- Human resources -- Retail information -- Appendixes.
0538814438
91019171
Retail trade.
HF5429.R478
658.8/7
Includes bibliographical references and indexes.
Contents: Introduction to retailing: Perspectives on retailing -- Retailing planning and management -- The Retailing environment: Retail customers -- Competition in retailing -- Channel behaviour -- Legal environment -- Location analysis: Retail location -- Managing retail operations: Financial planning -- Merchandise buying and handling -- Merchandise pricing -- Advertising and promotion -- Store design and layout -- Personal selling and other services -- Retail planning, administration and control: Planning and controlling retail operations -- Human resources -- Retail information -- Appendixes.
0538814438
91019171
Retail trade.
HF5429.R478
658.8/7