Retailing management. / Michael Levy, Barton A. Weitz.
Material type: TextSeries: The Irwin/McGraw-Hill series in marketingPublisher: Boston : Irwin/McGraw-Hill, c1998Edition: 3rd edDescription: xxxi, 627 + various pagings : col. ill. ; 26 cmISBN: 0256223467; 007115387XSubject(s): Retail trade -- ManagementDDC classification: 658.8/7 LOC classification: HF5429.L4828Item type | Current location | Home library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5429.L4828 (Browse shelf) | 1 | Available | 2418/12 |
Includes bibliographical references and indexes.
Contents: The World of retailing: Introduction to the world of of retailing -- Store-based retailing -- Nonstore retailing-electronic retailing and catalogs -- The Retail customer -- Customer buying behaviour -- Retailing strategy: Retail market strategy -- Financial strategy -- Retail locations -- Site locations -- Organization structure and human resource management -- Integrated retail logistics and information systems -- Merchandise management: Planning merchandise assortments -- Buying systems -- Buying merchandise -- Pricing -- Retail promotion mix -- Store management: Managing the store -- Store layout, design and visual merchandising -- Customer service -- Retail selling -- Cases -- Appendixes.
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