Levy, Michael, 1950-
Retailing management. / Michael Levy, Barton A. Weitz. - 3rd ed. - Boston : Irwin/McGraw-Hill, c1998. - xxxi, 627 + various pagings : col. ill. ; 26 cm. - The Irwin/McGraw-Hill series in marketing .
Includes bibliographical references and indexes.
Contents: The World of retailing: Introduction to the world of of retailing -- Store-based retailing -- Nonstore retailing-electronic retailing and catalogs -- The Retail customer -- Customer buying behaviour -- Retailing strategy: Retail market strategy -- Financial strategy -- Retail locations -- Site locations -- Organization structure and human resource management -- Integrated retail logistics and information systems -- Merchandise management: Planning merchandise assortments -- Buying systems -- Buying merchandise -- Pricing -- Retail promotion mix -- Store management: Managing the store -- Store layout, design and visual merchandising -- Customer service -- Retail selling -- Cases -- Appendixes.
0256223467 007115387X
97025683
Retail trade--Management.
HF5429.L4828
658.8/7
Retailing management. / Michael Levy, Barton A. Weitz. - 3rd ed. - Boston : Irwin/McGraw-Hill, c1998. - xxxi, 627 + various pagings : col. ill. ; 26 cm. - The Irwin/McGraw-Hill series in marketing .
Includes bibliographical references and indexes.
Contents: The World of retailing: Introduction to the world of of retailing -- Store-based retailing -- Nonstore retailing-electronic retailing and catalogs -- The Retail customer -- Customer buying behaviour -- Retailing strategy: Retail market strategy -- Financial strategy -- Retail locations -- Site locations -- Organization structure and human resource management -- Integrated retail logistics and information systems -- Merchandise management: Planning merchandise assortments -- Buying systems -- Buying merchandise -- Pricing -- Retail promotion mix -- Store management: Managing the store -- Store layout, design and visual merchandising -- Customer service -- Retail selling -- Cases -- Appendixes.
0256223467 007115387X
97025683
Retail trade--Management.
HF5429.L4828
658.8/7