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Retail management. / Ron Hasty and James Reardon.

By: Hasty, Ronald WContributor(s): Reardon, James, 1965-Material type: TextTextSeries: The McGraw-Hill series in marketingPublisher: New York : The McGraw-Hill Companies, c1997Description: xxiv, 633, [54] p. : col. ill. ; 25 cmISBN: 0070270317 (hardcover)Subject(s): Retail trade -- Management | Retail trade -- Management -- Case studiesDDC classification: 658.8/7 LOC classification: HF5429.H329
Contents:
Contents: The Retailing environment: An overview of retailing -- Retail strategy : creating the compeitive advantage -- The Environment of retailing and decision-making issues -- The Retail customer: Understanding and identifying the customer -- Customer information from research -- The Retail store : Store location and site evaluation -- Store design and layout -- Human resource management and store organization -- Financial analysis and management -- Retail merchandise and pricing: Planning merchandise needs and merchandise budgets -- Assortment planning, buying and vendor relations -- Pricing merchandise -- Communicating with the retail customer: Retail advertising -- Retail selling, sales promotion and publicity -- Retailing challenges and changes : The Virtual store and retail database marketing -- Globalization and changing retail formats.
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HF5429.B454 Retail management :a strategic approach. / HF5429.B455 Retail management :a strategic approach. / HF5429.H329 Retail management. / HF5429.H3291 Retail management. / HF5429.L4828 Retailing management. / HF5429.R478 Retailing. / HF5429.26.G7 Contemporary's: make your mark in retail jobs. /

Includes bibliographical references (p. R0-R12) and indexes.

Contents: The Retailing environment: An overview of retailing -- Retail strategy : creating the compeitive advantage -- The Environment of retailing and decision-making issues -- The Retail customer: Understanding and identifying the customer -- Customer information from research -- The Retail store : Store location and site evaluation -- Store design and layout -- Human resource management and store organization -- Financial analysis and management -- Retail merchandise and pricing: Planning merchandise needs and merchandise budgets -- Assortment planning, buying and vendor relations -- Pricing merchandise -- Communicating with the retail customer: Retail advertising -- Retail selling, sales promotion and publicity -- Retailing challenges and changes : The Virtual store and retail database marketing -- Globalization and changing retail formats.

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