Hasty, Ronald W.
Retail management. / Ron Hasty and James Reardon. - New York : The McGraw-Hill Companies, c1997. - xxiv, 633, [54] p. : col. ill. ; 25 cm. - The McGraw-Hill series in marketing .
Includes bibliographical references (p. R0-R12) and indexes.
Contents: The Retailing environment: An overview of retailing -- Retail strategy : creating the compeitive advantage -- The Environment of retailing and decision-making issues -- The Retail customer: Understanding and identifying the customer -- Customer information from research -- The Retail store : Store location and site evaluation -- Store design and layout -- Human resource management and store organization -- Financial analysis and management -- Retail merchandise and pricing: Planning merchandise needs and merchandise budgets -- Assortment planning, buying and vendor relations -- Pricing merchandise -- Communicating with the retail customer: Retail advertising -- Retail selling, sales promotion and publicity -- Retailing challenges and changes : The Virtual store and retail database marketing -- Globalization and changing retail formats.
0070270317 (hardcover)
96015987
Retail trade--Management.
Retail trade--Management--Case studies.
HF5429.H329
658.8/7
Retail management. / Ron Hasty and James Reardon. - New York : The McGraw-Hill Companies, c1997. - xxiv, 633, [54] p. : col. ill. ; 25 cm. - The McGraw-Hill series in marketing .
Includes bibliographical references (p. R0-R12) and indexes.
Contents: The Retailing environment: An overview of retailing -- Retail strategy : creating the compeitive advantage -- The Environment of retailing and decision-making issues -- The Retail customer: Understanding and identifying the customer -- Customer information from research -- The Retail store : Store location and site evaluation -- Store design and layout -- Human resource management and store organization -- Financial analysis and management -- Retail merchandise and pricing: Planning merchandise needs and merchandise budgets -- Assortment planning, buying and vendor relations -- Pricing merchandise -- Communicating with the retail customer: Retail advertising -- Retail selling, sales promotion and publicity -- Retailing challenges and changes : The Virtual store and retail database marketing -- Globalization and changing retail formats.
0070270317 (hardcover)
96015987
Retail trade--Management.
Retail trade--Management--Case studies.
HF5429.H329
658.8/7