Analysis for marketing planning. / Donald R. Lehmann and Russell S. Winer.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublisher: Boston : McGraw-Hill/Irvin, 2004, c2005Edition: 6th edDescription: xii, 256 p. : ill. ; 23 cmISBN: 0072865962 (alk. paper)Subject(s): Marketing -- United States -- ManagementDDC classification: 658.8/02 LOC classification: HF5415.13.L395Online resources: Publisher description | Table of contents
Contents:
Contents: Marketing planning -- Defining the competitive set -- Industry analysis -- Competitor analysis -- Customer analysis -- Market potential and sales forecasting -- Developing marketing strategy -- Appendix A.
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.13.L395 (Browse shelf) | 1 | Available | 2764/12 | |
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Books
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.13.L3951 (Browse shelf) | 2 | Available | 2765/12 | |
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Books
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.13.L3952 (Browse shelf) | 3 | Available | 2766/12 |
Includes index.
Contents: Marketing planning -- Defining the competitive set -- Industry analysis -- Competitor analysis -- Customer analysis -- Market potential and sales forecasting -- Developing marketing strategy -- Appendix A.
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