Analysis for marketing planning. / (Record no. 1096)
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fixed length control field | 01453cam a22003374a 4500 |
001 - CONTROL NUMBER | |
control field | 13614667 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20210414113956.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 040604t20042005maua 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 2004053843 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0072865962 (alk. paper) |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Transcribing agency | DLC |
Modifying agency | DLC |
042 ## - AUTHENTICATION CODE | |
Authentication code | pcc |
043 ## - GEOGRAPHIC AREA CODE | |
Geographic area code | n-us--- |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415.13.L395 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8/02 |
Edition number | 22 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Lehmann, Donald R. |
245 10 - TITLE STATEMENT | |
Title | Analysis for marketing planning. / |
Statement of responsibility, etc. | Donald R. Lehmann and Russell S. Winer. |
250 ## - EDITION STATEMENT | |
Edition statement | 6th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Boston : |
Name of publisher, distributor, etc. | McGraw-Hill/Irvin, |
Date of publication, distribution, etc. | 2004, c2005. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xii, 256 p. : |
Other physical details | ill. ; |
Dimensions | 23 cm. |
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
Title | McGraw-Hill/Irwin series in marketing |
500 ## - GENERAL NOTE | |
General note | Includes index. |
505 ## - FORMATTED CONTENTS NOTE | |
Formatted contents note | Contents: Marketing planning -- Defining the competitive set -- Industry analysis -- Competitor analysis -- Customer analysis -- Market potential and sales forecasting -- Developing marketing strategy -- Appendix A. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing |
Geographic subdivision | United States |
General subdivision | Management. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Winer, Russell S. |
856 42 - ELECTRONIC LOCATION AND ACCESS | |
Materials specified | Publisher description |
Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/description/mh051/2004053843.html">http://www.loc.gov/catdir/description/mh051/2004053843.html</a> |
856 41 - ELECTRONIC LOCATION AND ACCESS | |
Materials specified | Table of contents |
Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/toc/mh051/2004053843.html">http://www.loc.gov/catdir/toc/mh051/2004053843.html</a> |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
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c | orignew |
d | 1 |
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f | 20 |
g | y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 05/06/2012 | HF5415.13.L3951 | 2765/12 | 05/06/2012 | 2 | 05/06/2012 | Books | ||||||
WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 05/06/2012 | HF5415.13.L3952 | 2766/12 | 05/06/2012 | 3 | 05/06/2012 | Books |