Strategic planning and marketing : case studies. / Surridge, A. R.
Material type: TextPublisher: London : AT, 1992Description: xi, 735 p. : illOther title: CIMA Stage 4: strategic planning and markrtinigSubject(s): Strategic planning | MarketingLOC classification: HD30.28.S72
Contents:
Contents: The environment -- Strategic planning -- Marketing -- Control information for strategy and marketing
Item type | Current location | Home library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HD30.28.S72 (Browse shelf) | Available | K/3268/0366/23 |
Includes index.
Contents: The environment -- Strategic planning -- Marketing -- Control information for strategy and marketing
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