Strategic planning and marketing : case studies. /
CIMA Stage 4: strategic planning and markrtinig
Surridge, A. R.
- London : AT, 1992.
- xi, 735 p. : ill.;
Includes index.
Contents: The environment -- Strategic planning -- Marketing -- Control information for strategy and marketing
Strategic planning Marketing
HD30.28.S72
Includes index.
Contents: The environment -- Strategic planning -- Marketing -- Control information for strategy and marketing
Strategic planning Marketing
HD30.28.S72