Market-based management: strategies for growing customer value and profitability./ Roger J. Best
Material type:
TextPublisher: Upper Saddle River, NJ. Pearson Education Inc. 2013Edition: 6th edDescription: xxiv, 552 p: Ills,Glossary, IndexISBN: 9780130387776; 0130387770Subject(s): Marketing management | I. TitleDDC classification: 658.8 LOC classification: HF5415.13.B46
Contents:
Contents: Market orientation and marketing performance -- Market analysis -- Marketing mix strategies -- Strategic marketing -- Marketing plans and performance
| Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF5415.13.B46(6e) (Browse shelf) | 1 | Available | K/3021/0119/23 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF5415.13.B461(6e) (Browse shelf) | 2 | Available | K/3036/0134/23 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF5415.13.B462(6e) (Browse shelf) | 3 | Available | K/3035/0133/23 |
Includes index
Contents: Market orientation and marketing performance -- Market analysis -- Marketing mix strategies -- Strategic marketing -- Marketing plans and performance
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