Best, Roger J.
Market-based management: strategies for growing customer value and profitability./ Roger J. Best - 6th ed - Upper Saddle River, NJ. Pearson Education Inc. 2013 - xxiv, 552 p: Ills,Glossary, Index
Includes index
Contents: Market orientation and marketing performance -- Market analysis -- Marketing mix strategies -- Strategic marketing -- Marketing plans and performance
9780130387776 0130387770
Marketing management
I. Title
HF5415.13.B46
658.8
Market-based management: strategies for growing customer value and profitability./ Roger J. Best - 6th ed - Upper Saddle River, NJ. Pearson Education Inc. 2013 - xxiv, 552 p: Ills,Glossary, Index
Includes index
Contents: Market orientation and marketing performance -- Market analysis -- Marketing mix strategies -- Strategic marketing -- Marketing plans and performance
9780130387776 0130387770
Marketing management
I. Title
HF5415.13.B46
658.8