Marketing / (Record no. 9752)
[ view plain ]
000 -LEADER | |
---|---|
fixed length control field | 00746nam a22001937a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20230619152156.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 230619b ||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780077861025 |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415.G67(4e) |
100 ## - MAIN ENTRY--PERSONAL NAME | |
9 (RLIN) | Grewal, Dhruv. |
245 ## - TITLE STATEMENT | |
Title | Marketing / |
Statement of responsibility, etc. | Dhruv, Grewal and Michael Levy |
250 ## - EDITION STATEMENT | |
Edition statement | 4th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | New York: |
Name of publisher, distributor, etc. | McGraw-Hill Education, |
Date of publication, distribution, etc. | 2013. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xiii,497p.: |
Other physical details | ill.; |
Dimensions | 29cm. |
500 ## - GENERAL NOTE | |
General note | Includes index |
505 ## - FORMATTED CONTENTS NOTE | |
Formatted contents note | Contents: Assessing the marketplace -- Understanding the marketplace -- Targeting the marketplace -- Value creation -- Value capture -- Value delivery: designing the channel and supply chain -- Value communication. |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Levy, Michael. |
9 (RLIN) | 1726 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Books |
Edition | 4th ed. |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 06/19/2023 | HF5415.G67(4e) | 9539/240/23 | 06/19/2023 | 1 | 06/19/2023 | Books | ||||||
WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 06/19/2023 | HF5415.G671(4e) | 9540/241/23 | 06/19/2023 | 2 | 06/19/2023 | Books | ||||||
WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 06/19/2023 | HF5415.G672(4e) | 9541/242/23 | 06/19/2023 | 3 | 06/19/2023 | Books | ||||||
WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 06/19/2023 | HF5415.G673(4e) | 9542/243/23 | 06/19/2023 | 4 | 06/19/2023 | Books | ||||||
WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 06/19/2023 | HF5415.G674(4e) | 9543/244/23 | 06/19/2023 | 5 | 06/19/2023 | Books |