Marketing / Dhruv, Grewal and Michael Levy - 4th ed. - New York: McGraw-Hill Education, 2013. - xiii,497p.: ill.; 29cm.
Includes index
Contents: Assessing the marketplace -- Understanding the marketplace -- Targeting the marketplace -- Value creation -- Value capture -- Value delivery: designing the channel and supply chain -- Value communication.
9780077861025
HF5415.G67(4e)