Contemporary marketing. / (Record no. 842)
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000 -LEADER | |
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fixed length control field | 01384cam a2200313 a 4500 |
001 - CONTROL NUMBER | |
control field | 119989 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20210414113935.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 990303s1998 txua b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 97097635 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0030351723 (book) |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Transcribing agency | DLC |
Modifying agency | DLC |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415.B53 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Edition number | 21 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Boone, Louis E. |
245 10 - TITLE STATEMENT | |
Title | Contemporary marketing. / |
Statement of responsibility, etc. | Louis E. Boone, David L. Kurtz. |
250 ## - EDITION STATEMENT | |
Edition statement | 2002 ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Australia : |
Name of publisher, distributor, etc. | South Western, |
Date of publication, distribution, etc. | c2002. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxxiii, 619 + various pagings : |
Other physical details | ill. ; |
Dimensions | 29 cm. + |
440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
Title | The Dryden Press series in marketing |
500 ## - GENERAL NOTE | |
General note | "Discovering your marketing career / by Eric Sandburg"--Disk. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | Includes bibliographical references and index. |
505 ## - FORMATTED CONTENTS NOTE | |
Formatted contents note | Contents: The Contemporary marketing environment -- Managing technology to achieve marketing success -- Marketing planning, information and segmentation -- Customer behavior -- Product strategy -- Distribution strategy -- Promotional strategy -- Pricing strategy. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Kurtz, David L. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Sandburg, Eric. |
Title of a work | Discovering your marketing career. |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
a | 7 |
b | cbc |
c | orignew |
d | 2 |
e | opcn |
f | 19 |
g | y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 05/09/2012 | HF5415.B53 | 2126/12 | 05/09/2012 | 1 | 05/09/2012 | Books | ||||||
WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 05/09/2012 | HF5415.B531 | 2127/12 | 05/09/2012 | 2 | 05/09/2012 | Books | ||||||
WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 05/09/2012 | HF5415.B532 | 2128/12 | 05/09/2012 | 05/09/2012 | Books |