Boone, Louis E.
Contemporary marketing. / Louis E. Boone, David L. Kurtz. - 2002 ed. - Australia : South Western, c2002. - xxxiii, 619 + various pagings : ill. ; 29 cm. + - The Dryden Press series in marketing .
"Discovering your marketing career / by Eric Sandburg"--Disk.
Includes bibliographical references and index.
Contents: The Contemporary marketing environment -- Managing technology to achieve marketing success -- Marketing planning, information and segmentation -- Customer behavior -- Product strategy -- Distribution strategy -- Promotional strategy -- Pricing strategy.
0030351723 (book)
97097635
Marketing.
HF5415.B53
658.8
Contemporary marketing. / Louis E. Boone, David L. Kurtz. - 2002 ed. - Australia : South Western, c2002. - xxxiii, 619 + various pagings : ill. ; 29 cm. + - The Dryden Press series in marketing .
"Discovering your marketing career / by Eric Sandburg"--Disk.
Includes bibliographical references and index.
Contents: The Contemporary marketing environment -- Managing technology to achieve marketing success -- Marketing planning, information and segmentation -- Customer behavior -- Product strategy -- Distribution strategy -- Promotional strategy -- Pricing strategy.
0030351723 (book)
97097635
Marketing.
HF5415.B53
658.8