Mass communication: living in a media world. / (Record no. 8266)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01564nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211212145433.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140619b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781483331140 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | LC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | P90.H25 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Fuller form of name | Hanson, Ralph E. |
| 245 ## - TITLE STATEMENT | |
| Title | Mass communication: living in a media world. / |
| Statement of responsibility, etc. | Ralph E. Hanson |
| 246 ## - VARYING FORM OF TITLE | |
| Title proper/short title | COMM 1307: Introduction to mass communication |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| Remainder of edition statement | Custom edition: San Antonio College & North West Vista College |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London: |
| Name of publisher, distributor, etc. | SAGE, |
| Date of publication, distribution, etc. | 2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 426 p.; |
| Other physical details | ill.: |
| 500 ## - GENERAL NOTE | |
| General note | Includes index, references, glossary and appendix |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: 1. Introduction to the media: Living in a media world -- Mass communication effects: how society and media interact -- 2. Print media: The media business: consolidation, globalization, and the long tail -- Books: the birth of the mass media -- Magazines: the power of words and images -- 3. Electronic media: Newspapers and the news: reflection of a democratic society -- Audio: music and talk across media -- Movies: mass producing entertainment -- Television: broadcast and beyond -- 4. Strategic communication: The internet: mass communication gets personal -- Advertising: selling a message: 5. Regulation and control of the media: Public relations: interactions, relationships and the news -- Media law: free speech and fairness -- Media ethics: truthfulness, fairness and standards of decency -- Global media: communication around the world -- |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Mass communcation |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 11/11/2019 | P90.H25(4e) | K/2023/2023/19 | 12/12/2021 | 12/12/2021 | Books |