Locker, Kitty O.

Business communication :building critical skills. / Kitty O. Locker, Stephen Kyo Kaczmarek & Kathryn Braun. - 2nd Canadian ed. - New York: McGraw-Hill, 2005. - xxx, 626 p. : ill. ; 26 cm.

Includes bibliographical references and index.

Contents: Building effective messages: Introduction to business communication -- Adapting your message to your audience -- Communicating across cultures -- Planning, writing and revising -- Creating goodwill: You-attitude -- Positive emphasis -- Reader benefits -- Letters, memos and e-mail messages: Formats for letters and memos -- Informative and positive messages -- Negative messages -- Persuasive messages -- Email messages -- Polishing your writing: Editing for grammar and punctuation -- Choosing the right word -- Editing sentences and paragraphs -- Interpersonal communication: Listening -- Working and writing in teams -- Planning, managing and recording meetings -- Making oral presentations -- Research, reports and visuals: Finding, analyzing and documenting information -- Proposals and progress reports -- Short reports -- Long reports -- Using visuals -- Job hunting: Researching jobs -- Creating persuasive resumes -- Job application letters -- Preparing for job interviews -- After the interview: follow-up letters and emails and job offers --

0070927286

20039058808


Business communication.

HF5718.L63

651.7

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