Peng, Mike W.,
Global strategy. / Mike W. Peng. - Mason, Ohio : Thomson/South-Western, 2006. - xxv, 582 p. : ill., maps ; 25 cm. + 1 folded col. map.
Includes access code to InfoTrac College Edition, the Online Library (WWW.infrotrac-college.com).
Includes bibliographical references and indexes.
Contents: Foundations of global strategy: Strategizing around the globe -- Managing industry competition -- Leveraging resources and capabilities -- Emphasizing institutions, cultures and ethics -- Business-level strategies: Growing and internationalizing the entrepreneurial firm -- Entering foreign markets -- Making strategic alliances and networks work -- Managing global competitive dynamics -- Corporate-level strategies: Diversifying, acquiring and restructuring -- Structuring, learning and innovating multinationally -- Governing the corporation around the world -- Strategizing with corporate social responsibility --
0324288522 (package) 0324316496 0534274943 (access code) 0324316496
2004111928
Strategic planning.
Business planning.
International business enterprises--Management.
International business enterprises--Planning.
HD30.28.P35
Global strategy. / Mike W. Peng. - Mason, Ohio : Thomson/South-Western, 2006. - xxv, 582 p. : ill., maps ; 25 cm. + 1 folded col. map.
Includes access code to InfoTrac College Edition, the Online Library (WWW.infrotrac-college.com).
Includes bibliographical references and indexes.
Contents: Foundations of global strategy: Strategizing around the globe -- Managing industry competition -- Leveraging resources and capabilities -- Emphasizing institutions, cultures and ethics -- Business-level strategies: Growing and internationalizing the entrepreneurial firm -- Entering foreign markets -- Making strategic alliances and networks work -- Managing global competitive dynamics -- Corporate-level strategies: Diversifying, acquiring and restructuring -- Structuring, learning and innovating multinationally -- Governing the corporation around the world -- Strategizing with corporate social responsibility --
0324288522 (package) 0324316496 0534274943 (access code) 0324316496
2004111928
Strategic planning.
Business planning.
International business enterprises--Management.
International business enterprises--Planning.
HD30.28.P35