Strategy synthesis: resolving strategy paradoxes to create competitive advantage. / Bob de Wit, Ron Meyer - 2nd ed. - London: South-Western/Cengage, 2010. - xix, 312 p. ill.;

Includes index

Contents: 1. Strategy: introduction -- 2. Strategy process: Strategic thinking -- strategic formation -- Strategic change -- 3. Strategy content: Business level strategy -- Corporate level strategy -- Network level strategy -- 4. Strategy context: The Industry context -- The Organizational context -- The International context -- 5. Purpose: Organizational purpose --

9781408032237

Strategic planning. Business planning. International business enterprises.

HD30.28.W59

658.4/012

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