Strategic management. / Frank T. Rothaermel - 2nd ed. - New York: MacGraw-Hill, 2015. - xxxiv, 468 p. + [various pagings] : ill.;
Includes index
Contents:1. Strategy analysis: What is strategy, and why is it important? -- Strategic leadership: managing the strategy process -- External analysis: Industry structure, competitive forces, and strategic groups -- Internal analysis: resources, capabilities, and core competencies -- Competitive advantage, firm performance, and business models -- 2. Strategy formulation: Business strategy: differentiation, cost leadership, and integration -- Business strategy: innovation and entrepreneurship -- Corporate strategy: mergers and acquisitions, strategic alliances -- Global strategy: competing around the world -- 3. Strategy implementation: Organizational design: structure, culture, and control -- Corporate governance and business ethics -- 4. Minicases -- 5. Cases --
9780077645069 0077645065
Strategic planning -- United States. --Case studies.
Business planning-- United States. -- Case studies.
Management-- United States-- Case studies.
HD30.28.R66
658.4'012