Egan, John
Relationship marketing : exploring relational strategies in marketing. / John Egan - 2nd ed. - Harlow : Financial Times Prentice Hall, 2004. - 320 p. : ill. ; 25 cm.
Includes bibliographical references and index.
Contents: Relationships in marketing -- Relationships -- Relationship economics -- Strategy continuum -- Relationship drivers -- Customer partnerships -- Internal partnerships -- Supplier partnerships -- External partnerships -- Relationships technology -- Relationship management -- Back to the future.
0273686232 : 9780273686231
Relationship marketing.
HF5415.55.E34
Relationship marketing : exploring relational strategies in marketing. / John Egan - 2nd ed. - Harlow : Financial Times Prentice Hall, 2004. - 320 p. : ill. ; 25 cm.
Includes bibliographical references and index.
Contents: Relationships in marketing -- Relationships -- Relationship economics -- Strategy continuum -- Relationship drivers -- Customer partnerships -- Internal partnerships -- Supplier partnerships -- External partnerships -- Relationships technology -- Relationship management -- Back to the future.
0273686232 : 9780273686231
Relationship marketing.
HF5415.55.E34