David, Fred R.
Strategic management: concepts and cases. / Fred R. David. - 9th ed. - Upper Saddle River: Prentice Hall, 2003. - xxxii, 461p.: ills; 26cm.
Includes name index, subject index and company index.
Content: Overview of strategic management: The Nature of strategic management -- Strategy formation: The Business mission -- The External assessment -- The Internal assessment -- Strategies in action -- Strategy analysis and choice -- Strategy implementation: Implementing strategies: Management issues -- Implementing strategies: Marketing, finance/accounting, R&D, and MIS issues -- Strategy evaluation: Strategy review, evaluation, and control.
0130479128
HD30.28.D385
Strategic management: concepts and cases. / Fred R. David. - 9th ed. - Upper Saddle River: Prentice Hall, 2003. - xxxii, 461p.: ills; 26cm.
Includes name index, subject index and company index.
Content: Overview of strategic management: The Nature of strategic management -- Strategy formation: The Business mission -- The External assessment -- The Internal assessment -- Strategies in action -- Strategy analysis and choice -- Strategy implementation: Implementing strategies: Management issues -- Implementing strategies: Marketing, finance/accounting, R&D, and MIS issues -- Strategy evaluation: Strategy review, evaluation, and control.
0130479128
HD30.28.D385