Stokes, David

Entrepreneurship / David Stokes, Nick Wilson, Martha Mador. - Australia ; United States : South-Western Cengage Learning, c2010. - xx, 391 p. : ill. (some col.) ; 25 cm.

Includes bibliographical references and index.

Contents: In Search of entrepreneurship: The Search for entrepreneurship -- The Properties of entrepreneurship -- Entrepreneurship and innovation -- Entrepreneurship and the economy -- Entrepreneurship in context - The Life cycle of entrepreneurship -- Integrative case study I, 2, 3 -- In search of the entrepreneur -- The Search for the entrepreneur -- Entrepreneurs and managing creativity -- Entrepreneurial networking -- Entrepreneurial decision-making and plannimg -- Integrative case study 4, 5, 6 -- In Search of enterprise value: Entrepreneurial marketing -- The Creation and protection of knowledge -- The Entrepreneurial team -- Entrepreneurial business models and processes -- Entrepreneurial finance -- Integrative case study 7, 8, 9 -- Glossary.

9781408007457 (pbk.)

2010284839

GBB080015 bnb

015543077 Uk


Entrepreneurship.

HB615 / .S755 2010

658.421

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