edited by Hartely Bob
The management of sales and cutomer relations. / Bob Hartley - Australia: Thomson, 2002. - viii,851p.: 20cm.
Includes index.
Contents: The changing nature of sales and customer relation -- Selling and negotiation -- Database marketing -- Customer service and relationship marketing -- Managing agents and distributors -- Telemarketing and trade fairs.
1861523866
HF5438.4.M36
The management of sales and cutomer relations. / Bob Hartley - Australia: Thomson, 2002. - viii,851p.: 20cm.
Includes index.
Contents: The changing nature of sales and customer relation -- Selling and negotiation -- Database marketing -- Customer service and relationship marketing -- Managing agents and distributors -- Telemarketing and trade fairs.
1861523866
HF5438.4.M36